The Practical Guide to Using Mood Boards in Branding
Starting on your business branding is an exciting step – congratulations! At this point, you might feel excited and overwhelmed, unsure of where to start. That's where a mood board comes in as an essential tool to help shape your brand's identity.
What is a Mood Board?
A mood board is like a visual brainstorm. It's a collection of images, colours, and fonts that you put together to represent the essence of your business or the brand aesthetic you're aiming for. By laying out all these elements, you can see whether they work together and create the vibe you want for your brand.
How to Create Your Own Mood Board
You don't have to be a design expert to create a mood board. Start by opening a new page in design programs like Canva or even Word or PowerPoint, and begin compiling images, colour palettes, and fonts that capture the essence of your brand.
Once you have everything on the board, take a step back. Does it feel right? Does it represent your brand the way you envision it? This is where a mood board becomes invaluable – it helps you visually assess whether all the elements of your brand are in harmony.
Getting Feedback is Key
A great thing about mood boards is that they're easy to share. Show your mood board to friends, family, or even your audience, and get their feedback. This external perspective can be incredibly helpful in ensuring your brand resonates with others the way you hope it will.
DIY or Professional Help?
Whether you love getting your hands dirty and want to create your brand identity yourself or prefer to leave it in the hands of professionals, starting with a mood board is a great first step. It gives you and anyone you're working with a clear visual representation of your brand's identity and ensures everyone is on the same page.
Take the Next Step
With your mood board as your guide, you're ready to take the next step in creating a brand that's not just seen but remembered. And if you're ready to take your branding to the next level, we're here to help. You can download my FREE Guide: Branding 101 Building a Brand You Love, or book a consultation with us today, and let's turn your vision into a reality.