Choosing Brand Colours for your Small Business: What you need to know about Colour Psychology

Picking colours for your brand seems like a piece of cake, right? But hold up, before you run to Pinterest to choose a colour palette straight off a pin, we've got to talk about colour psychology. This is all about how colours stir up emotions and influence decisions and how you can use this to make your brand pop.

What's the Gist of Colour Psychology?

Colour psychology is the idea that different colours make people feel different things. For instance, red is often associated with energy, passion, and urgency, making it a popular choice for brands that want to appear dynamic and action-oriented. On the other hand, blue is perceived as trustworthy and serene, which is why financial institutions and healthcare companies frequently use it.

Picking the Right Colour for Your Brand

Choosing your brand's colour isn't just about what you (or your closest friends and family) think looks good. It's about knowing who you're talking to, the vibe you're going for, and the feelings you want to spark. A luxe brand might go for black or gold to look posh, while a health brand could choose greens and blues to feel natural and peaceful.

Colour Meanings Can Change with the Culture

Here's something crucial: colours can mean different things in different places. For example, white is pure and clean in the West, but in some Eastern cultures, it's for mourning. So, if you're aiming for a global reach, make sure your colours speak the correct language.

Important: Stick to Your Colours

Being consistent with your colours is key to nailing your brand identity. You want the same colours everywhere – your website, packaging, ads, and even your shop. It helps people recognise and remember your brand.

Stand Out with Your Colour Choice

Colours can also help you stand out from the crowd. If all your competition uses similar colours, picking something different can make you stand out. Just be sure it still fits with what your brand's all about.

Mixing Colours Wisely

Using different colours together can tell your brand's story. Like, contrasting colours grab attention, while matching ones create a sense of harmony. The trick is to balance them so they support your message without going overboard.

Stay on Top of Colour Trends

Knowing your colour psychology is essential, as is keeping up with trends. Remember, don't lose sight of your brand's true colours chasing after the latest fad. If a trendy colour fits your brand, go for it – but do it thoughtfully.

Wrapping It Up

Getting your brand colours right is more than just picking what looks nice. It's a clever way to connect with people on an emotional level. Choose and use your colours wisely to reflect your brand's heart and soul. Remember cultural differences and stay flexible with trends, but always stay true to what makes your brand unique. That way, your colours will speak to your audience and make your brand shine in a busy market.