Building a Personal Brand as a Mum

Becoming a mum is a defining moment in life. It's easy to let this new role take over our identity, especially when navigating the world of personal branding on social media. But remember, there's more to you than just being 'mum'. Let's explore how to build a personal brand that encompasses all facets of who you are.

Who Were You Before?

Before kids, you had a life filled with unique experiences, values, and successes. These elements haven't disappeared; they've just evolved. Take some time to list down how you would have described yourself pre-motherhood. What were your passions? What achievements were you proud of? This exercise isn't about longing for the past but instead acknowledging the foundation of your personal brand.

Your New Skills

Motherhood brings a whole new set of skills to the table. You may have mastered the art of multitasking, developed incredible patience, or become an expert in creative problem-solving. These skills are valuable and should be highlighted in your personal brand. Reflect on what you've gained since becoming a mum and how these skills can be an asset in your personal and professional life.

Find the Link

What do you want your personal brand to achieve? Is it about connecting with other mums, sharing your expertise, or building a business? Think about how you can weave your past experiences and new skills into a cohesive narrative. Your personal brand should reflect your journey and goals.

Keep It Simple

It's easy to get overwhelmed when you start listing how you identify yourself. A successful personal brand should be clear and not confusing. Choose three key aspects of your life – your 'three pillars' – that best represent you. These pillars will define your brand and guide your content and approach on social media.

Expanding to Social Media

Now that you have a clear idea of your personal brand, it's time to bring it to life on social media. Use your three pillars as the core of your content strategy. Whether it's sharing tips, personal stories, or professional advice, ensure that your posts reflect these key aspects of your brand. Remember, consistency is key. Regularly posting content that aligns with your brand helps build a loyal following and strengthens your presence online.

Building a personal brand as a mum is about balancing your identity as a mother with other aspects of your life. It's about showcasing your unique journey, skills, and aspirations. By keeping your brand simple, authentic, and consistent, you can create a powerful presence both online and off, resonating with others who share your experiences and values.

Follow me on social media for more personal branding tips! @bobbiejo_designs